Case Studies & Results

South Australian Tourism Commission

 

The Brief:

SATC were about to launch a multi-million dollar advertising campaign for Kangaroo Island (KI). They wanted an ongoing experience that would connect people to the campaign and brand story of KI for years to come.

 

The Experience:

We developed the annual Kangaroo Island FEASTival for KI.

 

Result:

KI FEASTival is now in its 4th year. In 2015 it contributed $1.8 million dollars in marketing value to South Australia and directly assists in converting 'awareness' to 'visitation'. It is and an award-winning production that attracts visitors from around the world.

 

“Working with Nick and his team, we proudly pushed the envelope with both the FEASTival and the marketing campaign for Kangaroo Island. While the FEASTival was not only a well-managed and inspiring event, it strategically answered a marketing need for the SATC too. Through the use of the FEASTival we were able to strategically deliver on the broad proposition of the Kangaroo Island “Let Yourself Go” campaign, building an event that South Australia could be proud of at the same time.”

 

                 David O’Loughlin, Marketing Director, SATC

Ford Motor Company

 

The Brief:

The brief was to create a dynamic event experience for the top sales team of Ford Motor Company in Germany as part of an incentive program to raise Ford’s market share.

 

The Experience

We developed two special fine dining rainforest dinners (of 200 people each) in the heart of the tropical north Queensland rainforest, hiring local indigenous performers and producing a formal sit down dinner. This had never been done before.

 

Result:

As a part of the overall incentive (and these two events) Fords market share increased by 2.5 % and the event won an Australasian Incentive Association award for its excellence and innovation.

Past and existing clients:

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